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Why have a video made?

Why should you have a video made, what is the effect and what do the numbers say?

In this article you will get answers to those questions.

Nice and nice, but why?

Sure, videos are fun, but why get a professional video made? As a company you want to stand out and be visible, by using a video you let the target group get acquainted with your services or products in a meaningful way. Let's take a look at the impact of using a videos.

Okay, so what do the numbers say?

It's all about the numbers, right? Before we list some notable numbers, consider the following question: How many videos do I watch in a day? Often we are not aware of them, but there are a lot of them. More than 1 trillion hours of video are watched every day on YouTube alone. And that's just one of the many numbers!

A number numbers at a glance 

  • 6 out of 10 people would rather watch a video online than television (Source: Google )

  • About 1/3 of the people on the internet use YouTube, that's 1.9 billion people (Source: Youtube )

  • Using videos in your email can increase your click through rate by 300% (Source: Hubspot )

  • More than 1 trillion hours of video are watched on YouTube every day (Source: YouTube )

  • On average, online visitors spend 2.6x more time on a page with a video (Source: Wistia )

  • Marketers who use a video in a campaign experience  34% higher conversionthan without using video  (Source: Unbounce )

What's in it for me then?

The numbers don't lie, videos have a lot of impact. Despite the good numbers, a very valid question is: what's in it for me? The target audience is hugely large and the effectiveness is very high, for that reason it could be a perfect way to reach your target audience. In addition, you can use a video in several ways: on your website, for an advertisement or on your social media channel. Enough reason for a video :)

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Have a video made?

So yes! Can't wait to get started? JA media is the video production company that helps you make your video. This way you reach your target group in a unique and, above all, effective way.

Need help? We help you!

Have a video made? We are happy to help you create the perfect video for your company.

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